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Senior UI/UX Designer & Developer

MiSmile Network

2025 - Present

Full-Stack Designer

mjccreative (Freelance)

2007 - 2026

• Design and build user-focused websites and brand experiences for a range of clients, blending UI/UX/ Graphic Design with front-end development and performance optimisation.
• Led end-to-end delivery of responsive, accessible websites with a focus on usability, speed, and SEO.
• Designed intuitive user interfaces informed by client goals, user needs, and UX best practices.
• Created brand identities and marketing assets, including logos, print materials, and digital campaigns.
• Worked across CMS platforms (e.g. WordPress) using HTML, CSS, JavaScript, and modern web standards.
• Built long-term client relationships through reliable delivery, clear communication, and design that delivers results.

Senior UI/UX Developer | Web Performance & Accessibility

Blinds 2go Group

2020 - 2025

• Led front-end development and UI/UX optimisation for high-performance, accessible e-commerce websites serving global markets.
• Improved Core Web Vitals through advanced techniques including lazy loading, image optimisation, and efficient bundling—boosting load speed, UX, and engagement.
• Championed accessible, user-centred design aligned with WCAG standards, embedding inclusive UI/UX practices across platforms.
• Delivered and maintained localised websites with international stakeholders, ensuring cohesive user experience and brand consistency.
• Mentored junior developers, fostering modern JavaScript practices, maintainable code, and reusable design components.
• Spearheaded front-end migration to Shopify, integrating Liquid, Polaris, and Hydrogen to enhance usability, flexibility, and SEO.
• Deployed solutions via CI/CD pipelines to Azure Blob Storage with CDN delivery, reducing deployment time and improving scalability.

UX Design Certification

Google

2025

• Applied user-centred design (UCD) principles to create intuitive and accessible user experiences, improving usability and overall satisfaction.
• Conducted user research including interviews and usability testing to gather insights and inform design decisions.
• Created wireframes hi/lo-fi prototypes and UI designs that were aligned with user needs, ensuring a seamless and engaging experience.
• Utilised an iterative design approach refining and optimising designs based on continuous user feedback and testing results.

Front End Developer

Blinds 2go Group

2015 - 2020

• Designed and built accessible, high-performing interfaces across brands, with a focus on UX, consistency, and internal tooling.
• Developed UI concepts, wireframes, and redesigns to improve user journeys and visual hierarchy, while aligning with brand guidelines.
• Created internal tools for product management and fulfilment, improving team workflows.
• Established brand guidelines to ensure consistency across digital and print assets.
• Boosted site performance and responsiveness using SCSS, SVGs, and modern JavaScript.
• Improved conversions by refining UX strategies with analysts and creatives.
• Built in-house apps with back-end teams, ensuring scalable, maintainable front-end code.
• Delivered marketing assets including optimised imagery, newsletters, and Google display ads.
• Launched a company blog in WordPress, extending reach and engagement.

Graphic Designer

Copyright Print Services

2007 - 2015

• Adapted customer artwork for web and print by designing and preparing artwork for litho and digital print applications under tight deadlines.
• Delivered tailored print solutions by creating personalised designs using variable data to meet specific customer needs.
• Ensured high-quality print production by operating presses (Xeikon 500, Xerox DC250, HP 6-colour Inkjet) and performing finishing tasks such as creasing, binding, and guillotining.
• Produced large-scale exhibition displays by utilising mounting, laminating, and encapsulation equipment for professional presentations.
• Optimised project efficiency by managing and coordinating print production, sourcing services and materials to meet high standards within budget constraints.
• Led a small team to ensure timely, cost-effective project completion while balancing leadership and design responsibilities.
• Supported business growth by overseeing full production operations and taking on key responsibilities from the Director to streamline processes.